Published October 11, 2026 in Market Update

One part of the Primary market is moving fast even with rates above 7%

Freddie Mac put the 30-year fixed rate at 7.40% on October 8, 2026. That is a real cost. But in one part of this market, buyers kept moving anyway.

These numbers cover the three months ending August 31, 2026. That is the period to keep in mind as you read.

ZIP 54703: the busiest corner of the market

The Real Estate Data Aggregator counted 197 homes sold in ZIP 54703 in the three months ending August 31, 2026. That is up 26.3% from the same months of 2025. Sales grew faster here than anywhere else in the Primary market with a comparable volume.

The Real Estate Data Aggregator shows that share rose 12.9 points from a year earlier. So the pace of decisions is speeding up, not slowing down. Pricing and timing still matter more than the rate headline.

The Real Estate Data Aggregator also counted 197 new listings in ZIP 54703 during that same period, up 18% from a year ago. More homes came to market, and buyers absorbed them quickly. That is why supply stayed tight at 2.2 months.

How ZIP 54703 compares with its neighbors

Not every ZIP moved at the same pace. The Real Estate Data Aggregator counted 126 sales in ZIP 54729 and 157 in ZIP 54701 over the same three months. Both are solid numbers. But the speed of decisions tells a different story.

ZIP 54755 led the market at 73.3%, according to the Real Estate Data Aggregator. That share jumped 34.8 points from a year ago. ZIP 54758 came in at 60%, up 10 points. These are real shifts in buyer behavior.

Where things are moving more slowly

Not every part of the Primary market is quick. The Real Estate Data Aggregator shows ZIP 54437 had a median of 108 days on market. Zero homes went under contract within two weeks there. ZIP 54493 had just 1 sale and 0% under contract in two weeks. ZIP 54754 also showed 0% under contract in two weeks and 10.2 months of supply.

A higher months-of-supply number means sellers face more competition. In those ZIPs, pricing carefully is the most important thing a seller can do.

What the national picture adds

Freddie Mac put the 15-year fixed rate at 6.73% on October 8, 2026. The National Association of Realtors reported a national months-of-supply figure of 4.9 months, the highest in over ten years. Nationally, existing-home sales fell 2.0% month over month in August 2026.

This market's busiest ZIPs sit well below that 4.9-month national figure. ZIP 54703 and ZIP 54701 both showed 2.2 months of supply, according to the Real Estate Data Aggregator. That gap between local and national is worth knowing.

Realtor.com reported that active listings nationally are up 6.7% from a year ago. In ZIP 54701, the Real Estate Data Aggregator counted homes for sale down 13% from a year ago. Local supply tightened even as the national picture loosened.

The whole Primary market in one view

The Real Estate Data Aggregator counted 649 homes sold across the Primary market and 624 pending. That pipeline is real. It tells you demand did not disappear when rates climbed above 7%.

One more thing to keep in mind

One street can read very differently from its whole ZIP code. A home priced well on a quiet block may move in days. Another a few blocks away may sit for months. The ZIP-wide numbers are a starting point, not the whole story.